Oribi: Content Architecture and Web Copy
Read about the steps I took to better demonstrate this enterprise development agency's collective ambitions and drive visibility and conversion.
As a content marketing specialist, my goal was to increase the visibility and engagement of the company's website against established targets. To achieve this, I first focused on updating the architecture of the website, including implementing an SEO strategy.
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Next, I worked on ensuring the implementation of the new branding identity on all communication supports, by ensuring that all guidelines and visual elements were in line and were implemented by May 1, 2022. This included coordination with the designer for redesign of the website.
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I also provided strategic recommendations on the day-to-day website content strategy. This included optimizing website pages for search engines, creating and publishing relevant, high-quality content, and implementing effective calls-to-action. Additionally, I monitored and analyzed website performance, and made data-driven decisions to improve user experience and drive more conversions.
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Overall, my focus was on creating an effective and cohesive strategy that aligned with the company's goals and helped to increase engagement and visibility.
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Take a look at the website here: https://www.oribi.org.za